More Details On Kellerman's Departure Emerging

(h/t commenter Myth)

The Daily News is starting to fill in some of the blanks on the sudden departure of Max Kellerman from 1050 ESPN Radio (not in order of appearance):

There was major friction over the format of "The Max Kellerman Show." The format was in flux no matter the state of the show's ratings. A partner (Brian Kenny) was added but left. Other parts of Kellerman's studio crew were shuffled or jettisoned. Sources said Kellerman was particularly angered when management dumped his producer Robin Lundberg.

Kellerman had brought Lundberg along with him as an intern at Around the Horn, to a Producer on I, Max on Fox and most recently to be his producer on 1050. Lundberg provided hilarious on-air quips and one-liners, but also seemed quite competent in his role as producer, at least from a listener's perspective.

"Max wasn't happy when the show was cut back (an hour)," [1050 Executive Tim] McCarthy said. "He wanted to do other things and we just obliged him. We could have held him (to the contract) but I've never worked that way. It doesn't make sense to do that. It's not fair to Max, not fair to the other people here, not fair to our listeners."

It's sort of a dick move on Kellerman's part to force his way out, but he had already worked his was up from a two hour to a three hour slot, and saw his on-air time being cut back by the person he was brought into replace.

It was discussed in the comments of the previous post, and by Simon and myself over email, but this is worth bringing forward.

Cowherd's show has no place in New York City.

He is extremely College Football centric, which most New Yorkers (especially people native to the area) have minimal interest in. He knows next to nothing about baseball, which FJM expertly (and hilariously) took him to task for, once upon a time.

The reason Kellerman was popular here was not only because he had a completely unique perspective, it was because that perspective was highly localized. Max literally proclaimed New York City as "the center of the known Universe" and ran his show accordingly. He doted on the Yankees, Giants and Knicks, but also covered the Mets and Jets before looking out to the rest of the sports world. Cowherd isn't going to devote 1/100th of the time Max did to NY teams.

Industry sources said Kellerman's representative has already had a preliminary conversation with the FANdroids, but was told to return when he was not under contract to ESPN-1050.

Now, that's the case. When asked if there was any business going down with Kellerman, WFAN operations chief Mark Chernoff would only say: "We are looking for a partner for Mike. Mike wants a partner. If people are interested in talking to us we are interested in talking to them."

This just doesn't make sense to me. I'm not that excited to hear the two of them together. I don't like Francesa at all, and am not interested in listening to them shout each other down, Francesa with his "sauces" and Kellerman with his analytical perspective. It would take both of them toning down their style, which would make (2+2=3).

Why don't they tell Benigno & Roberts to take a hike, put Kellerman in the 10-1 slot, and steal all of Kellerman's listeners from 1050? I've sort of built my schedule around listening to the radio in the morning and then cranking down on work later in the day. Perhaps some of Kellerman's other loyal listeners have developed similar habits. I'm guessing they would be a whole lot more likely to tune the dial over to WFAN at 10:00AM, than listen to two hours of Brandon Tierney and an hour of Colin Cowherd, as opposed to waiting until 1:00 when Francesa comes on. If Max becomes Francesa's co-host, the worst part of my day is now the worst part of my day again.

Despite the fact that Michael Kay isn't all that well liked around New York City, Yankee fans can still tune in knowing that during the baseball season, he's probably going to be talking about their team. It wouldn't be total a no-brainer to listen to Francesa and Kellerman.

There's also the potential for Francesa to lose listeners because Kellerman tends to rub people, especially older people (who make up much of his listenership), the wrong way. Younger listeners are more likely to get his references to Wu-Tang and the Juggernaut (Bitch) and not necessarily mind his constantly self-congratulatory on-air presence.

WFAN, don't stack your talent to the roof in the one slot you have that's already popular. You must be hurting for the 18-34 year old male demographic in the earlier part of the day, and this is the perfect opportunity to attract some of that in a big way. I'm yours for the taking.

No More Kellerman? Um, WHAT?

I haven't been listening to to The Max Kellerman Show that much since I started writing for this blog, but I had been tuning in since day one. When I first moved down here, I used to keep my car on the streets and move it twice a week for alternate side parking from 9:00 to 10:30 in the morning and at 10:00AM one day in late October of '06, Max popped on the NY Sports Talk Radio scene and had been a fixture ever since.

Then this morning, Cliff sent me this link.

1050 ESPN Radio and on-air host Max Kellerman have mutually agreed to end their relationship. Kellerman's final broadcast for the station was yesterday (March 9), 10AM - 1PM.

Tim McCarthy, the station's President and General Manager said: "Max is a highly articulate and passionate sports talk host and he brought a unique voice to our talent lineup. We wish him nothing but the best in all of his future endeavors."

Kellerman added: "I had some great times at 1050. I appreciate everything Tim McCarthy, Aaron Spielberg, and everyone there have done for me over the years."

Until a full-time replacement is selected, 1050's evening host, Brandon Tierney, will host the weekday 10AM - 1PM slot.

Um, what happened? Was anyone listening yesterday? Did he say something out of line?

Noooooooooo.

When he first came on the air, he used to talk about the episode of the Sopranos where Vito is up in New Hampshire, doing some carpentry and working a regular job for what is probably his first time. You can hear Vito having an internal dialogue, trying to guess what time it is without looking at his watch.

10:30? Gotta be. Hour and a half... lunch. The halfway fuckin' point.

Don't look at your watch. Not yet. Save it. Treat yourself.

Ten 'til eleven. Maybe five of?

Don't look. Think of those sandwices Jim made. When you've eaten that last bite, this fuckin' day is half way gone.

11:30, has to be. Look at the angle of the sun. Maybe even a quarter to 12?

Okay, look. Now.

Then he looks down at his watch, and it's only 9:55.

FUCK ME!!!

Kellerman used to say "The worst part of your day is now the best part of your day." It wasn't far from the truth. The show was originally on from 10AM-12PM, and then got extended from 10-1. Those hours flew by, and before I knew it, it was time for lunch. It probably helped that Max liked all the same teams that I did, especially the Yankees and Giants, but he almost always had a unique and interesting take you weren't likely to hear anywhere else.

This sucks. I wanted to get this post up for now, but in the near future, I'll put up a real deal tribute to the show, if in fact it really is done for.

[Update: 11:49] His Wikipedia page has been updated to say:

Kellerman and ESPN radio ended their relationship on March 9, 2009. His time slot is currently being shared by Colin Cowherd and Brandon Tierney. Kellerman was forced out by new producers and managment who also forced out his mates Gordan Damer, Robin Lundberg, and Louie Gold earlier in the year. ESPN attempted to cut his hours on the radio. Max has the second largest radio following in New York, his loyal fans are waiting for his next show.