More Details On Kellerman's Departure Emerging

(h/t commenter Myth)

The Daily News is starting to fill in some of the blanks on the sudden departure of Max Kellerman from 1050 ESPN Radio (not in order of appearance):

There was major friction over the format of "The Max Kellerman Show." The format was in flux no matter the state of the show's ratings. A partner (Brian Kenny) was added but left. Other parts of Kellerman's studio crew were shuffled or jettisoned. Sources said Kellerman was particularly angered when management dumped his producer Robin Lundberg.

Kellerman had brought Lundberg along with him as an intern at Around the Horn, to a Producer on I, Max on Fox and most recently to be his producer on 1050. Lundberg provided hilarious on-air quips and one-liners, but also seemed quite competent in his role as producer, at least from a listener's perspective.

"Max wasn't happy when the show was cut back (an hour)," [1050 Executive Tim] McCarthy said. "He wanted to do other things and we just obliged him. We could have held him (to the contract) but I've never worked that way. It doesn't make sense to do that. It's not fair to Max, not fair to the other people here, not fair to our listeners."

It's sort of a dick move on Kellerman's part to force his way out, but he had already worked his was up from a two hour to a three hour slot, and saw his on-air time being cut back by the person he was brought into replace.

It was discussed in the comments of the previous post, and by Simon and myself over email, but this is worth bringing forward.

Cowherd's show has no place in New York City.

He is extremely College Football centric, which most New Yorkers (especially people native to the area) have minimal interest in. He knows next to nothing about baseball, which FJM expertly (and hilariously) took him to task for, once upon a time.

The reason Kellerman was popular here was not only because he had a completely unique perspective, it was because that perspective was highly localized. Max literally proclaimed New York City as "the center of the known Universe" and ran his show accordingly. He doted on the Yankees, Giants and Knicks, but also covered the Mets and Jets before looking out to the rest of the sports world. Cowherd isn't going to devote 1/100th of the time Max did to NY teams.

Industry sources said Kellerman's representative has already had a preliminary conversation with the FANdroids, but was told to return when he was not under contract to ESPN-1050.

Now, that's the case. When asked if there was any business going down with Kellerman, WFAN operations chief Mark Chernoff would only say: "We are looking for a partner for Mike. Mike wants a partner. If people are interested in talking to us we are interested in talking to them."

This just doesn't make sense to me. I'm not that excited to hear the two of them together. I don't like Francesa at all, and am not interested in listening to them shout each other down, Francesa with his "sauces" and Kellerman with his analytical perspective. It would take both of them toning down their style, which would make (2+2=3).

Why don't they tell Benigno & Roberts to take a hike, put Kellerman in the 10-1 slot, and steal all of Kellerman's listeners from 1050? I've sort of built my schedule around listening to the radio in the morning and then cranking down on work later in the day. Perhaps some of Kellerman's other loyal listeners have developed similar habits. I'm guessing they would be a whole lot more likely to tune the dial over to WFAN at 10:00AM, than listen to two hours of Brandon Tierney and an hour of Colin Cowherd, as opposed to waiting until 1:00 when Francesa comes on. If Max becomes Francesa's co-host, the worst part of my day is now the worst part of my day again.

Despite the fact that Michael Kay isn't all that well liked around New York City, Yankee fans can still tune in knowing that during the baseball season, he's probably going to be talking about their team. It wouldn't be total a no-brainer to listen to Francesa and Kellerman.

There's also the potential for Francesa to lose listeners because Kellerman tends to rub people, especially older people (who make up much of his listenership), the wrong way. Younger listeners are more likely to get his references to Wu-Tang and the Juggernaut (Bitch) and not necessarily mind his constantly self-congratulatory on-air presence.

WFAN, don't stack your talent to the roof in the one slot you have that's already popular. You must be hurting for the 18-34 year old male demographic in the earlier part of the day, and this is the perfect opportunity to attract some of that in a big way. I'm yours for the taking.