Thursday, December 3, 2009

TYU Fought The Law And, Well, You Know...

After dedicating a post to another Yankee blog for all the wrong reasons earlier today, we would like to atone for that by lending a helping hand to the fine folks at The Yankee Universe.

We link to TYU with some frequency and if you have been to the site, you've probably noticed that their name is pretty close to the Yankees' charitable organization that sells T-shirts to benefit the Memorial Sloane-Kettering Cancer Center. Well perhaps because their blog shows up higher in Google search results than the charity, or perhaps due to the fact that Randy Levine founded the organization, they received a cease and desist notice from the Yanks today:
Accordingly, demand is hereby made that you immediately cease and desist from using the YANKEE UNIVERSE name and the Logo, any other Yankees Mark and any other MLB Mark in and as the name of your Website, to promote the Website, to seek advertising any other commercial opportunities, in and as the Domain Name, and in any other manner that would cause consumer confusion, dilution of the MLB Marks, or imply any sponsorship or endorsement of your Website or its contents by any MLB Entity.
Since the Yankees are asking in the name of a charity (and since they've had the name since 2006 whereas TYU was created in 2008), the bloggers are going to step aside. Now they have asked the interwebz to help them find a new name for their blog.

There are obviously a ton of Yankee blog names already claimed, and aside from tossing out variants of existing ones like we did on Twitter today, we are trying to think of something else they could use. Here are a few (some from other places), yours in the comments or better yet, at their site.
  • The Pinstripe Post
  • Bronx & Beyond
  • The Yank Think Tank
  • Straight To Twenty Eight
  • The Steinbrenner Doctrine
  • The Yankee University
  • The Bomber's Lounge
  • The Pinstripe Universe
  • Monument Cave
  • The Dead Torre Scrolls
  • The Moshe Pit


  1. I think they should just go with The Pinstriped Universe. The Yankee University is just took risky. What happens when the Yankees realize they can influence the draft by starting a college? Then they'd be back in the same place.