Wednesday, September 16, 2009

Yanks (Officially) Reduce Ticket Prices For 2010

A quick bit of news before we get to last night's rumble.

Odds are, you won't be seeing too many pictures like this when next season rolls around. Darren Rovell of CNBC got his hands on the pricing list the Yankees are about to distribute to season ticket holders in a couple of days and here's the main takeaway:
CNBC has exclusively obtained the 2010 ticket price list that the Yankees will send out to its season ticket holders in the coming days and prices for more than 80 percent of the stadium will remain the same.

Some of the highest price seats will see reductions of up to 40 percent, including those in the Legends area and the Delta Sky 360 Suite.
The 80% of the Stadium that will remain the same are obviously the affordable areas like the bleachers, upper deck and second level. Which is understandable, because demand exceeded supply for those seats already. But hey, at least they aren't increasing them.

Rovell later adds that the Yankees, despite all the backlash and bad press surrounding the New Stadium, still lead the Majors in attendance.

Regardless, it was pretty obvious the Yankees had to do something about the prices for the suites, but the outstanding question was what they were going to do with the contracts that people had purchased extending into 2010 and beyond. Those who have made long term commitments for the newly-reduced suites will only be on the hook for the lower prices the Yankees announce in a couple of days. The most expensive Legends tickets are $1500 instead of $2500, which is a huge drop percentage-wise, but still pretty outrageous.

For the vast majority of fans the most relevant effect of the reduction in prices is that the seats is that there will be fewer of the empty seats that we saw early last season. Whether dropping the price to $1500 will fill out all the vacant spots is up for debate, but I'm guessing it won't.

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