Since we had people over last night, we watched the commercials, being that it was the Super Bowl and everything.
The big winner: Cash4Gold.com
This is the absolute perfect situation for a Super Bowl ad. You have a marginally known company that has shady, borderline-infomercial advertisements and for $3M, you get instant credibility. The price of gold is up (well not today, they might have actually moved the market...) and people are probably looking to pawn some shit since the economy is terrible. Well played, Cash4Gold.com. To boot, it was hilarious, and obviously a seismic upgrade from this.