Dan Levy from On The DL Podcast was kind enough to send this over and he added some more thoughts to go along with an LSU Freek photoshop at the Sporting Blog. As Dan points out, it's pretty funny, given Stockton's cranial adornments and marital status, that he's telling other men to "stay in the game" by dying their hair, but aside from that, I'm not sure how I feel about these types of ads.
You can be sure that networks aren't selling fewer advertisements during breaks because of these spots; they are just finding more ways to wring money out of the broadcast and as the customers in this scenario, we aren't getting anything out of this. It's not exactly obtrusive, but it certainly is pretty contrived.
Has anyone noticed the occasional Listerine ad that pops up during the later innings on the YES network? It is accompanied by a gurgling noise that sounds like someone taking a bong hit, and the banner sits on the screen for a few seconds without so much as an acknowledgement from the broadcasters. Again, it's pretty easy to ignore, but seems out of place.
I don't know how effective these spots can possibly be. I already use Listerine, and won't dye my hair even when I do end up going gray. How many people have been introduced to these products or persuaded to use them by these ads? I mean, literally none? Does is just fall under the hazy purposes of brand building? Anyone in the world of marketing care to weigh in?
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