tag:blogger.com,1999:blog-1256268100133425608.post4418477227219689486..comments2023-09-19T11:52:32.730-04:00Comments on Fack Youk: Did Anyone Else Catch This?Jayhttp://www.blogger.com/profile/04839022142066882411noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-1256268100133425608.post-71991792042784417052009-07-15T14:50:13.915-04:002009-07-15T14:50:13.915-04:00Sterling: Ridiculous? In every way possible. Endea...Sterling: Ridiculous? In every way possible. Endearing? That one I'm not so sure about.<br /><br />But you're right - he sure does cram in those mid-inning advertisements.Matthttps://www.blogger.com/profile/09265292606548843859noreply@blogger.comtag:blogger.com,1999:blog-1256268100133425608.post-87874908358684229612009-07-15T13:21:07.522-04:002009-07-15T13:21:07.522-04:00No one shoehorns in PSAs with the same seamlessnes...No one shoehorns in PSAs with the same seamlessness as Sterling... just can't be topped. Actually I dont know if it's seamless so much as endearingly ridiculous.Crazy Yankee Chickhttps://www.blogger.com/profile/13122967122482170769noreply@blogger.comtag:blogger.com,1999:blog-1256268100133425608.post-14276398139614277622009-07-15T10:36:14.376-04:002009-07-15T10:36:14.376-04:00In my prior life as a marketer, I was pitched a lo...In my prior life as a marketer, I was pitched a lot of advertising packages, and it always started with something ridiculously small like an "on the air Stockton slip in" package. "We're offering this great new ad package, 5 on air mentions--by Stockton himself!!!! This is the new direction of advertising, forget wasting money on all those expensive traditional commercials. Kate Gargiulohttps://www.blogger.com/profile/06304903872383317394noreply@blogger.comtag:blogger.com,1999:blog-1256268100133425608.post-36901397502616110642009-07-13T22:27:46.062-04:002009-07-13T22:27:46.062-04:00The goal of these ads is awareness or like you sai...The goal of these ads is awareness or like you said brand buidling. They obviously don't expect you to hear the ad and get up and buy the product. Rather, they just want the brand in the back of your mind when you are shopping, especially if you are not loyal to a specific brand. <br /><br />As it relates to internet advertising, my company has found that the more banner ads a consumer is Cliffhttps://www.blogger.com/profile/05258035966833227307noreply@blogger.comtag:blogger.com,1999:blog-1256268100133425608.post-62381323444324293512009-07-13T21:58:32.693-04:002009-07-13T21:58:32.693-04:00Sorry - didn't mean to call you out. As a home...Sorry - didn't mean to call you out. As a homeowner I know the big home improvement stores well now<br /><br />/no I don't. I'm lucky if I mow the lawn.<br /><br />Stockton's lost a lot off his fastball for sure. But as you rightly note, we could do far worse.Matthttps://www.blogger.com/profile/09265292606548843859noreply@blogger.comtag:blogger.com,1999:blog-1256268100133425608.post-86697274645342421772009-07-13T21:53:38.812-04:002009-07-13T21:53:38.812-04:00See, I was trying to prove a point about how ineff...See, I was trying to prove a point about how ineffective these campaigns were by crediting the wrong superstore with the tagline...<br /><br />/no I wasn't<br /><br />Poor Dick Stockton... Hey, he might be incoherent, but his voice is makes him easy to tune out. And him on the broadcast means no Buck/McCarver, which is always a plus.Jayhttps://www.blogger.com/profile/04839022142066882411noreply@blogger.comtag:blogger.com,1999:blog-1256268100133425608.post-88468042365084736182009-07-13T21:33:10.741-04:002009-07-13T21:33:10.741-04:00These ads seem a lot more commonplace, and less in...These ads seem a lot more commonplace, and less intrusive on the radio. For example Lowe's does a lot of advertising with Yanks - and Jay - they're the ones with the "Let's Build Something Together" tag.<br /><br />Other than that I don't want to think anything more about marketing. My company's marketing manager finally returned today after six month (SIX month!) Matthttps://www.blogger.com/profile/09265292606548843859noreply@blogger.com